comunicazione interculturale focus Cina

La comunicazione interculturale (focus Cina)


Intercultural communication plays a key role in many areas. China needs to be understood in the right way and this webinar will focus on the importance of this country.

The webinar gives a general overview and explanation of the role of intercultural communication in the Chinese population, and will discuss:

  • What is intercultural communication
  • The difference between Chinese and Italian mentalities
  • A case study: how small and incorrect communication error can create big disasters.

There will also be time at the end for a Q&A session.

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